What it is
Outreach cadence is the rhythm of your follow-up: which channel you use, on which day, with what gap between touches. A well-designed cadence might open with an email, follow with a LinkedIn message two days later and a call a few days after that, each spaced to stay present without crowding the prospect.
Where a multi-touch cadence is about the overall sequence and number of touches, outreach cadence focuses on the timing and frequency of each one. The channels, the gaps and the order are the dials you tune to maximise the chance a prospect engages.
Touches that are too frequent feel like pressure; touches that are too sparse let the prospect forget you.
Why it matters
Timing is half the message. The same email sent two days apart on the right and wrong day can get very different responses. Cadences that combine email, LinkedIn and phone with three to five day gaps typically outperform single-channel blasts, because they give a prospect several natural moments to reply.
Cadence also protects the relationship. Touches that are too frequent feel like pressure; touches that are too sparse let the prospect forget you. The right rhythm keeps you top of mind while staying professional, which is exactly the balance a busy consultant struggles to hold across dozens of accounts at once.
How boilr handles it
boilr manages the rhythm so you do not have to track it. When you reach out to an account, your AI sales employee schedules the next touches at sensible intervals and drafts each one as a task on the right day, choosing a channel and angle that fit where the conversation is. You simply find the next touch waiting in your inbox.
Because the cadence is tied to each account's signals and history in the Company Brain, the timing adapts. If a fresh signal fires, the agent can bring a touch forward; if a prospect engages, it adjusts the rhythm. The spacing and channel choice are handled, and the message stays yours to approve.
