What it is
A multi-touch cadence is a planned sequence of outreach touches spread across channels and time. A typical cadence might combine an email, a LinkedIn message and a phone call, spaced three to five days apart, each with a slightly different angle. The structure is deliberate: it keeps a prospect progressing instead of going cold after a single unanswered message.
The word multi-touch matters. Research consistently puts the number of touches needed to convert a cold account at five to eight. A single email is not outreach, it is a coin toss. A cadence is the system that turns one attempt into a persistent, professional sequence.
Most outreach fails not because the message was wrong but because it stopped too early.
Why it matters
Most outreach fails not because the message was wrong but because it stopped too early. The first touch rarely lands at the right moment for the prospect. The follow-ups are where the meetings come from, yet follow-ups are exactly what a busy consultant forgets.
A cadence removes the forgetting. Every prospect has a defined next touch and a defined date, so nobody slips through the cracks. The difference between a leaky pipeline and a tight one is usually nothing more than whether the second, third and fourth touches actually happened.
How boilr handles it
boilr runs the cadence for you. When you reach out to an account, your AI sales employee schedules the follow-up touches and drafts each one as a task on the right day, with the right angle, referencing what has already been said. You are never wondering who is due a follow-up; the next touch simply appears in your inbox ready to verify and send.
Because the cadence is tied to the account's signals and history in the Company Brain, the follow-ups stay relevant. If a new signal fires mid-cadence, the agent works it into the next touch. The persistence is automated. The message is still yours to approve.
