What it is
Lead scoring is a numeric ranking that tells you which accounts to work first. A score combines several inputs: how well the company matches your ICP, how recently a buying signal fired, how many times you have already touched the account and how likely a response is given everything known about it.
The point of a score is to replace gut feeling with a consistent order. Instead of "which of these forty companies feels most promising", you get a ranked list where the top of the list is, by definition, the best use of the next hour.
Without scoring, attention gets spent on whatever is most visible, which is rarely whatever is most likely to close.
Why it matters
A consultant's scarcest resource is attention. Without scoring, attention gets spread evenly or spent on whatever is most visible, which is rarely whatever is most likely to close. Scoring concentrates effort where it pays, which is usually the difference between a busy desk and a billing desk.
Scoring also makes a pipeline legible to other people. A manager can see why an account is ranked where it is. A new starter can work the right accounts on day one. The judgement is encoded in the score rather than trapped in one person's head.
How boilr handles it
boilr scores every account continuously. It already knows the ICP fit, it detects the signals, it tracks your touch history, so it can keep the score current without you maintaining a spreadsheet. Your task inbox is ordered by that score, which means the first task you see in the morning is the one most worth doing.
Because the scoring logic lives in the Company Brain, it is consistent across the whole desk and improves as outcomes feed back in. The accounts that convert teach the score what good looks like, so prioritisation gets sharper the longer the employee works.
