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    Email Sequence Builder

    Create a professional multi-touch outreach sequence that gets responses without feeling pushy.

    4-touch sequence
    Optimal timing
    Ready to customize

    Campaign Details

    Sequence Timeline

    Day 1

    Quick question about [Company]

    Day 4

    Following up - [Company] opportunity

    Day 8

    Thought you'd find this interesting

    Day 12

    Last note from me

    Expected Performance

    Multi-touch sequences see up to 450% higher response rates than single emails.

    Email Content

    Days since first contact

    Keep it under 50 characters for mobile

    Use [Name], [Company], [Skill] as placeholders

    52 words

    Preview

    Subject

    Quick question about [Company]

    Body

    Hi [Name], I came across your profile and was impressed by your work on [Specific Achievement]. I'm reaching out because we're building a [Team/Product] at [Company], and your background in [Skill] would be a great fit. Would you be open to a 15-minute call this week to explore if this aligns with your goals? Best, [Your Name]

    Email Sequence Best Practices

    Personalize Every Email

    Reference specific work, achievements, or posts from the candidate's profile. Generic templates get ignored.

    Timing Matters

    Wait 3-4 days between touches. Too frequent feels pushy, too long and they forget you.

    Provide Value

    Don't just follow up asking the same question. Share relevant content, insights, or connections.

    Keep It Short

    Aim for 75-150 words per email. Busy professionals skim their inbox—make every word count.

    Frequently Asked Questions

    How many emails should be in a sequence?

    4-5 emails is optimal. The first email gets 20-30% open rates, but 80% of responses come from follow-ups. Stop after 4-5 touches to avoid being annoying.

    When should I send the first email?

    Tuesday-Thursday mornings (8-10am) in the recipient's timezone tend to have the highest open rates. Avoid Mondays (inbox overload) and Fridays (people mentally checked out).

    Should I mention I'm following up?

    Yes, but don't apologize. A simple "Following up on my previous email" is fine. Don't say "Sorry to bother you" or "I know you're busy" — it undermines your message.

    What if someone replies asking to be removed?

    Apologize and immediately stop the sequence. Thank them for their time and wish them well. Respect their boundaries—it's both ethical and good for your sender reputation.

    Can I use this for LinkedIn InMails too?

    Yes! The structure works well for LinkedIn, but keep messages even shorter (75-100 words). LinkedIn InMails have a 3x response rate compared to connection requests with messages.

    How do I track opens and replies?

    Use tools like Mixmax, Mailtrack, or your ATS's built-in tracking. Most recruiting platforms offer email open tracking and automatic follow-up scheduling.

    Automate Your Entire Outreach Process

    Stop writing emails manually. boilr automatically personalizes and sends sequences at scale, with built-in tracking and optimization.

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